The St. George’s cross has become a symbol of far-right hate in the UK. Funny that, when St. George was born in Syria, to Greek and Syria-Palaestinian parents.
Using T-shirts and heat reactive ink, we helped anti-hate crime charity TellMAMA take back the flag from racists by turning them into unwitting champions of diversity on St. George’s Day.
With a £0 budget, the stunt got over £780,000 in earned media. Here are some of the clippings.
