paddy power:
nobody does football better than US

CHALLENGE: Help Paddy Power win the US World Cup.

IDEA: The Yanks don’t know a thing about propa British football. They think it’s all “soccer”, t-shirt cannons and marching bands. Animals.

ROLE: Creative (original idea)

Campaign - Ad of the Day
The Drum -
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The Stable - Stable Standout
David Reviews- Pick + ⭐⭐⭐⭐⭐
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Creative Salon - Work of the Week