burger king:
made for sharing… sorta

CHALLENGE: Burger King wanted to promote their new Burger Buddies Boxes.

IDEA: Burger Buddies come in boxes of three. But most people have four+ best friends... Someone’s getting brutally excluded.

ROLE: ACD

Coat
Bathed

burger king:
that’s proper parenting

CHALLENGE: Burger King wanted to promote their half term kids’ meals.

IDEA: We exposed the shocking truth about other half-term destinations, making a greasy burger seem like the more responsible choice.

ROLE: Copywriter

Libraries Have All The Swear Words
Museums Have Naked Greek Farmers
They'll Get Sand In Their Eyes

burger king:
more beef than oasis

CHALLENGE: Hijack the Oasis tour.

IDEA: Sure, Oasis have had some pretty big beef over the years, with each other and Blur. But Burger King’s beef is bigger.

ROLE: Copywriter

burger king:
McDonalds’ CEO

IDEA: The CEO of McDonalds went viral for eating their new Big Arch burger in a weird way. But Matt, Simon and I noticed something even more telling… he only took one bite! So we left a little comment: “We couldn’t finish it either.”

RESULTS: International news coverage, 160k+ likes, 800+ comments, most-like comment on the most famous viral thing at the time.

ROLE: ACD