IDEA: The St. George’s cross has become a symbol of far-right hate in the UK. Funny that, when St. George was born in Syria, to Greek and Syria-Palaestinian parents. Using T-shirts and heat reactive ink, we helped anti-hate crime charity TellMAMA take back the flag from racists by turning them into unwitting champions of diversity on St. George’s Day.
RESULTS: With a £0 budget, the stunt got over £780,000 in earned media and 21 news articles.
tell mama:
t-shirts of change
just one ocean:
fashion fish
IDEA: 35% of the microplastic fibres in the ocean come from fashion. Which means there are fish that contain fibres from all the hottest brands. So we launched “Fashion Fish” during London Fashion Week for marine conservation charity Just One Ocean.
sewage free swimmers:
celebrity sewage
IDEA: Sewage Free Swimmers wanted a campaign to stop water companies dumping sewage in rivers. So we launched CelebritySewage.com - purveyor of celebrities’ sewage, leaked into rivers by water companies and bottled by us.
From David Scattenborough to Jobbie Williams, we offered 15 different flavours.
