dept for transport:
the road whisperer
CHALLENGE: Stop cocky young drivers from crashing their cars.
IDEA: We created The Road Whisperer - part spirit guide and part mad uncle - to teach them the ways of the road. He appeared to them in cinema, social and digital to serve them slices of advice.
ROLE: Creative Team (with Sophie Taylor)
you can’t hide
CHALLENGE: Make sure people pay their car tax or else.
IDEA: We showed the public that DFT will always find an untaxed car, however well you hide them.
ROLE: Copywriter + Art Director
pint block
CHALLENGE: Encourage mates to stop their mates from drink driving.
IDEA: We came up with a series of 50+ elaborate ways to “Pint Block” your mate, from cling-filming them to adding a dash of hot sauce, each one brought to life by an up-and-coming illustrator.
ROLE: Creative Team (with Sophie Taylor)
