CHALLENGE: Made By Dyslexia wanted to change perceptions of dyslexia from a negative to a positive.

IDEA: We launched a Dyslexic Sperm Bank, so people could give birth to the next Albert Einstein, Richard Branson or Henry Ford.

RESULTS: 77 million impressions, national news coverage, 66% increase in positive sentiment towards dyslexia, 1 tattoo.

ROLE: Copywriter + Art Director