CHALLENGE: Tesco wanted Gen Zeds to sign up for a Clubcard.

IDEA: We launched Tesco on TikTok with a competition to find the next voice of the checkout, awarding them the honour of saying the finest phrase in supermarket history: “Clubcard accepted.”

RESULTS: 50m+ views, 3k+ entries, trended for 10 days, international news coverage, 4% increase in Gen Z Clubcard applications.